Pizza is undeniably one of the most beloved and popular foods across the globe, and Canada is no exception.
With an average consumption rate of 65 times per year, Canadians have a deep-rooted affection for this iconic dish. In this article, we will explore 6 key insights that you may consider to effectively promote and sell pizza in our Canadian market.
Canadian Pizza : 6 Key Insights
1. Pizza Consumption : A Multigenerational Affair
Pizza has undeniably become a cherished part of the Canadian diet, delighting taste buds across generations. What's intriguing is that the true driving force behind the demand for this mouthwatering dish lies in the Heavy and Super Heavy pizza consumers. Comprising 34% of the pizza-consuming population, these enthusiastic pizza lovers indulge in their favourite treat at least once a week.
Interestingly, this group is predominantly composed of Gen Z and Millennials with children, making them an influential and crucial target demographic in the pizza industry. Their love for pizza extends beyond personal satisfaction: it’s a family affair.
From lively family nights to weekend gatherings with friends, pizza has cemented itself as the go-to choice for creating memorable moments.
2. Growth in Pizza Servings Sold in Restaurants
Over the past years, in the ever-evolving Canadian culinary landscape, we’ve watched the growth of the pizza industry.
- 5% rise in the number of pizza servings sold in the past year.
- 478M pizzas sold in restaurants last year.
- Quick-Service Restaurants (QSRs) lead, with a hefty 75% of pizza consumption.
So, as you work on nurturing your loyal customer base, keep in mind that it's all about giving them incredible value for the money spent, as well as a consistent experience and convenient location.
3. Inflation Will Continue to Fuel Demand for Pizza
In an era of rising inflation and economic uncertainty, pizza shines like as a budget-friendly star in the culinary landscape. As consumers seek ways to stretch their budgets without compromising on taste and satisfaction, pizza stands out as an enticing option. Its affordable price has become a key factor driving its popularity among Canadians.
Younger Canadians aged 18 to 34 have expressed a strong intent to increase their pizza consumption.
By understanding the financial realities of consumers and tailoring their offerings to meet their needs, you can position yourself as a reliable and affordable choice in the pizza market. Creative menu options, budget-friendly combo meals, and trendy new toppings, crusts and flavors can further enhance your value proposition and keep customers coming back for more.
4. Off-Premises Consumption Dominates
In the fast-paced world we live in, convenience is king, and this holds true for pizza consumption in Canada.
- 75% of pizza is enjoyed off-premises, embracing our fast-paced lives.
- 38% choose carry-out, relishing in homey comforts or a bite on the move.
- 32% opt for drive-thru ease, savoring convenience without leaving their seats.
Succeeding in this landscape means fine-tuning your off-premises operations to meet what your customers really want and expect. It's not just about pizza; it's also about making your experience top-notch and leaving your clients absolutely satisfied. For instance, embracing technology and implementing user-friendly online ordering platforms can help you.
5. Customization: Satisfying Unique Tastes
When it comes to pizza, Canadians have developed a strong inclination towards build-your-own options, which provide them with the freedom to tailor their pizzas to their exact preferences.
Chefs have access to high end gourmet inspirations such as different pesto with gourmet bases and mozzarella and also a wide range of proteins to touch almost every background. You can now have pizza which make you feel right at home wherever you are with flavors such as Indian (tandoori chicken), Asian (general tao), Greek (feta and Kalamata olives), Mexican (beef, cheddar, jalapeno) or even a gourmet southern BBQ pizza with pulled pork! The possibilities are endless and it’s a wonderful thing.
- While the trend of customization is undeniable, it's important to note that 41% of Canadians have a deep attachment to their favourite pizza.
6. The Role of Cheese Quality: Elevating Pizza Excellence
When it comes to crafting a truly exceptional pizza, cheese quality plays a pivotal role in the eyes of Canadian consumers. While the foundation of a pizza lies in its crust, the quality of toppings is a close second, with cheese quality securing a well-deserved third position.
You want a cheese that has the perfect stretch, the right amount of blistering and the most appealing browning.
So, if you're all about creating a pizza that people can't stop raving about, you've got to put the best cheeses front and center … and why not directly into the crust!
Conclusion:
In the eyes (and taste buds) of Canadians, pizza is a cherished classic. You can count on us to assist you in providing the best cheeses for your pizzas by understanding what your customers love, staying on top of emerging trends, and placing an emphasis on quality cheeses.
We are here for you.
Sources:
Technomic – Canadian Pizza – 2022
Léger U&A study on regular cheese, 2021
NPD Canada October 2022
Circana Canada, CREST, National, 52 weeks, September 2023