Inflation in recent years has had a significant impact on consumers purchasing power, heightening their price sensitivity, a trend exacerbated by the COVID-19 pandemic. This trend is particularly marked in the food sector, where consumers are increasingly cost-conscious.
Today, price has become a determining factor in the choice of food options, strongly influencing consumer decisions in the foodservice sector1. This change in purchasing behavior has given rise to new consumer habits, offering interesting opportunities for quick-service restaurants.
New Opportunity with Shareable Dishes
Given the increased sensitivity to prices, consumers are increasingly opting for sharing options like starters and dishes meant for sharing. These choices enable them to try a variety of flavors while keeping costs in check. Finger food, or food that is eaten with the hands, is also experiencing significant growth. Not only are these dishes budget-friendly, but they are also festive, making meals more enjoyable and interactive.
The popularity of shareable food is rapidly gaining momentum, with a notable 20.1% increase in social media discussions2 over the past year. However, only 3.55% of restaurants currently feature shareable options on their online menus2. This gap represents an interesting opportunity to leverage.
By integrating sharing options into their menus, restaurant owners can also take advantage of the snacking trend. This trend refers to the consumption of small portions of food between main meals. Snacking is an effective lever to increase the frequency of customer visits, as those who snack in restaurants tend to visit these establishments more often.
The growing demand for smaller portions and snacks caters to a segment of customers eager to sample a variety of dishes. Targeting Generation Z, who are fans of flexible and frequent snacking, also presents an interesting opportunity. Indeed, afternoon snacks are particularly popular among young consumers, with 27% of them visiting restaurants at this time1. This trend offers a strategic opportunity for restaurants looking to attract this clientele.
Awaken Your Taste Buds: 4 Inspirations for Shareable Dishes
Let yourself be inspired by our four suggestions of cheese-based dishes, perfect for enjoying with your hands. Discover protein-rich options as well as healthy and spicy choices. Add to this an Asian-inspired dish and a more indulgent option to diversify your menu! All these ideas can be brought to life with Agropur cheese.
1. Crispy Quinoa Cheese Bites
In the world of healthy snacks, there's a brand-new concept to explore: crispy cheese and quinoa bites. Delicious and nutritious, they are gluten-free, high in protein, contain no added sugar, and provide an energy boost. A perfect option for those looking to eat healthy without sacrificing the great taste of cheese!
2. Edamame Cheese Sticks
Edamame cheese sticks stand out with their trendy green color and unique Asian twist. Rich in protein, they’re perfect for a balanced diet. To cater to the growing interest in spicy flavors, serve them with a spicy dip.
3. Mozzarella Stuffed Waffle Cheese Sticks
Looking for a snack that's both delicious and unique to add to your menu? Try the mozzarella-stuffed waffle sticks! Their crispy waffle and melted mozzarella offer an irresistible blend of sweet and salty flavors. Perfect for a tasty treat or a quick snack on the go with the kids!
4. Spicy Protein Cheese Bites
Looking for a tasty and energizing snack that will stand out on your menu? Try our Spicy Protein Cheese Bites! These bite-sized treats are packed with protein and a spicy kick that will awaken your taste buds. Delicious, gluten-free, and high in fiber, they’re perfect for a satisfying break.
Conclusion:
Shareable dishes are an ideal opportunity to meet consumer expectations while offering an interesting economic and social experience.
We are Here for You, ready to support and help you fully leverage these trends.
Sources :
1 The Foodservice Consumer, Canada, Mintel, 2024.
2 Tastewise, 2024.